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Quite an opportunity for a company pushing drug-free cold relief.
It is cold relief in a jar, which a mother rubs tenderly on her child's cold at bedtime.
And in perhaps its boldest venture yet, Wrigley is moving into the health product business by creating a division that aims to use chewing gum as a palatable way to deliver a wide range of remedies to consumers, everything from cold relief to cavity prevention.
Some active ingredients serve in both allergy and cold relief applications.
This is a simple yet effective cold relief remedy that has been around for a long time.
Use cold as advised by your doctor, and ask about vapocoolant sprays and mentholated gels that are applied on the skin as applications that produce cold relief.
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The company is also experimenting with a cold-relief gum in Canada.
For the on-the-go traveler, there is the usual assortment of candy, chips, cigarettes, cold-relief products, Krazy Glue and toothbrushes.
The company is also marketing Alpine, a cold-relief gum that is supposed to relieve sore throats, nasal congestion and coughs.
Since the end of the cold war, relief agencies have struggled to capture what they call "the humanitarian space" where they can minister safely to civilians in a war zone.
It is teeth-chatteringly cold but the relief is immense.
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CEO of Professional Science Editing for Scientists @ prosciediting.com