"Whoever is cold, raise your hand!" Bryce hollered like a cheerleader rousing a crowd.
Packages of Coors Light will be labeled with a promotion called "Grab the Cold, Raise the Cup" offering consumers the chance to win a trip to the Stanley Cup finals and other prizes.
But the Cold War raised the stakes.
From the beginning, the Olympics had a chauvinistic streak, but the Cold War raised the stakes and turned them into a quadrennial morality play.
Although the end of the cold war raised expectations that "military power would be less important and, therefore, armed intervention less frequent," the authors write, the opposite occurred.
Last summer's ice bucket challenge craze, which saw thousands of people upload videos of themselves being doused in cold water, raised global awareness of the debilitating disease, in which muscles waste away because the nerve cells controlling movement stop working.
The realpolitik of the cold war raised an ancient philosophical question: If you adopt the underhanded tactics of the enemy, if you stoop to his level, do you become like him?
The U.S. B-2 Spirit used stealth materials and shapes to reduce its radar reflectivity, but its enormous cost (and the end of the Cold War) raised anew the post-World War II questions of the value of strategic bombers compared with that of ballistic missiles.
The assembled fans, many wearing Aladdin Sane lighting-bolts across their faces or Ziggy Stardust astral spheres on their foreheads, others dressed as Bowie-inspired dandies in defiance of the cold outside, raised a cheer; they roared when the full eight-piece band emerged and the opening riff to Width of a Circle swirled out.
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