PUBLIC CAREER: Salesman for Coca-Cola starting in 1964; President of the company's operations in Mexico, 1975-1979.
"I've spent 30 years working with Coca-Cola, starting with Snow Crop in Houston," he added, referring to a brand of frozen orange juice the company no longer markets to consumers.
Coca-Cola started the franchise system soon after an experimentalbatch was stirred up in 1886.
It then spread through Internet circles until Coca-Cola started fielding questions about it and took the entire site down.
And Delhi's water privatisation was stopped by the movement for water democracy.When Coca-Cola started to mine the ground water in Plachimada Mylamma, women defended the water as a commons.
And most of them, even Coca-Cola, started in a world with scarcity for their offering.
"The moment Coca-Cola starts shipping is the moment you can say there might be real change going on here," he says.
Coca-Cola started advertising early on--we are talking more than 100 years ago--and also producing vast numbers of logo-laden tchotchkes that today are invaluable collectibles.
Two giant cans of Cola Turka started dancing listlessly on one side of the field.
Another PepsiCo division, Pepsi-Cola North America Beverages, is incorporating the inauguration into a campaign for its flagship brand, Pepsi-Cola, which started on New Year's Eve and carries the theme "Refresh everything".
In 1969 he left Pepsi-Cola to start his own practice which he maintained until June 2011.
