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Mr. Goizueta also narrated a list in the style of David Letterman: "Top Ten Favorite Blunders of the Coca-Cola Company". New Coke was never actually called "New Coke"; it was called Coke, with the word "new" featured on the cans.
"Quit it with the Diet Coke," it said.
But with Coke it seems to go further.
Hinsch's, like the Coke it served in those classic top-heavy glasses, was the real thing.
"You left your wallet on your Saturday flight with your 2 bags of coke," it said.
And if not for Coke, it might have had a good chance of continuing that run.
Similar(15)
Will it be cheaper to buy coke than it is now?
Coke Guy: It's going all right, taking it easy.
And coke because it's too fucking expensive for what it is and does.
But it is a step toward technology investment for Coke, and it represents a potentially huge new pool of investment sources for digital music.
Coke nailed it 45 years ago with its "I'd Like to Buy the World a Coke" hilltop commercial.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com