"They have no coherent appreciation of the advertising business". Wieser's appraisal is reflected in the company's finances: its revenues dipped some $300m in 2015.
Have a coherent, well-thought out advertising plan that is professional and instills confidence in both the investor and the seller.
But what MySpace urgently needed was better technology, a coherent redesign and more sensitive advertising.
They're thus organized to play watchdog for and advertise to a relatively coherent, identifiable community -- people who care about the news.
The concept of a museum "brand"—a consistent and coherent identity that ranged from promotion and advertising to physical space, exhibition content, and services was not new.
The new venture, G1 Worldwide in Tokyo, is a result of a plan by Nissan announced last fall to consolidate advertising at one agency partner to create a coherent global brand message.
Platform A is in a decent market, although it is too soon to say whether all the advertising companies AOL has acquired can be integrated into a coherent whole.
Advertising executives said that the editorial mix of the magazine was never coherent.
Drawing on folk, blues, country, R&B, rock'n'roll, gospel, British beat, symbolist, modernist and Beat poetry, surrealism and Dada, advertising jargon and social commentary, Fellini and Mad magazine, he forged a coherent and original artistic voice and vision.
We plan to establish a consistent and coherent marketing plan and calendar that take into account and utilize all effective forms of publicity, advertising, and other marketing tools.
