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And there is the satisfying cognitive thrill, the "get it" moment when you put the pieces of the joke together.
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One was the example of people at a rave: she showed a photo of a group of off-their-faces twentysomethings, and said they were regressing to the sensory soup of early childhood, temporarily divorcing themselves from responsibility and cognitive activity to "the thrill of the moment".
This is partly, as Stamos said, due to a cognitive bias toward the thrill of the new, complex and unknown.
I think she had a mild case of end-of-the-book blahs — her treatment of Brazelton, Greenspan, and the other cognitive folk is not thrilling — and Rosemond woke her up.
Perhaps it is this cognitive mismatch itself that provides the thrill: like strapping into a rollercoaster or popping Hostel into your DVD player over and over again, the burn of capsaicin only seems to be threatening.
According to the research by Goldsmiths University neuroscientist Patrick Fagan and Professor Brendan Walker of Thrill Laboratory, participating filmgoers showed a 23% increase in cognitive processing ability after watching a movie in stereoscope.
Cognitive dissonance.
Thrill Jockey.
Cognitive workouts.
"Cognitive stratification".
Cognitive Psychol.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com