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And companies with easier-to-pronounce names, the Boston Globe reported recently in a roundup of cognitive fluency research, fare better on the stock market.
They call this "cognitive fluency": the idea that if something is easy to think about, we're far more likely to think it preferable, more important or true.
The idea behind cognitive fluency might seem obvious — people prefer things that are easy to think about.
In contrast, playing Pokémon Go involves our actual environment, with which our mind is far more familiar; thus, playing within that setting delivers a comforting feeling of cognitive fluency — a mental shortcut that signals familiarity in a treacherous world.
Psychological scientists call this "cognitive fluency," and it's a powerful bias that still shapes many of our everyday decisions.
This automatic judgment -- beauty equals average -- is also a powerful cognitive bias, at least as predictable is the cognitive fluency rule.
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Additional inclusion criteria comprised: age between 18 and 85 years, expected survival time of at least 3 months, no overt cognitive impairments, fluency in German language as well as written informed consent.
In fact, the ECAS evaluates five cognitive (social cognition, language, fluency, memory, and visuospatial functions), and five behavioural domains, characterising FTD.
This review finds that the effect of UIA treatment on cognition is domain-specific: there is a sparing of some domains (verbal fluency, cognitive flexibility, working memory, language, visuospatial ability, psychomotor ability) and a transient decline in others (verbal and visual memory); a conclusion about inhibitory control was not arrived at.
However, significant improvements were seen in two parts of the cognitive tests, Verbal Fluency and Symbol Digit Modalities.
Prior to the intervention, and immediately following the intervention, the participants were tested on fluency, cognitive strategy use, and mathematics achievement.
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