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The Advertising Standards Authority ASAA), which regulates advertisements through the Code of Advertising Practice, has received a steady flow of complaints over the last few years concerning the indication of flight prices in advertisements.
Code of Advertising Practice (2008) Advertising Standards Authority Malaysia The Code which aims to regulate commercial advertising carries a special section on advertising to children.
They spotted an interesting clause in it, in which SoH members were told that they must comply with the British Code of Advertising Practice, as enforced by the ASA, and avoid claiming that their pills could cure specific diseases.
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KillYourStutter.com's advert breached the committee of advertising practice code and must not appear again in its current form, the ASA ruled.
The Advertising Standards Authority agreed the company was in breach of its committee of advertising practice code by not making its charges clear at the outset, but it was powerless to insist on a refund and StubHub, part of eBay, refused to offer one.
"So that code of advertising doesn't cover perimeter advertising around sports grounds, for example; it doesn't cover advertising or promotion of gambling on sports shirts.
The PAAB evaluates the material based on its Code of Advertising Acceptance [ 25] and either approves it for use or sends it back to the company for modification.
"If the government is to mount a campaign of this nature, it is incumbent on it to ensure that it does not exaggerate or lie, in breach of the advertising code of practice.
Promotion is restricted by a voluntary code of practice which bans advertising aimed at under-18s, encouragement of irresponsible drinking, linking drinking with social or sexual success or with masculinity or femininity.
The committee oversees the voluntary code of practice which governs journalistic best practice.
The Institute of International Finance, a global association of banks, is looking to create a code of best practice.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com