The data showed shorter response times for intensity comparisons than for pleasantness comparisons.
Table 1 Findings relating to environmental preference in urban settings Urban settings P R M C Findings Nasar (1988) Survey using stimuli √ – – O Relatively neutral findings: both, Japanese and US students show highly correlated results for their ratings for pleasantness and interestingness.
In Study 2 focusing on the urban landscapes, the t-tests showed that public art consistently yielded greater arousal and the visual properties related with arousal level (e.g., complexity), whereas for pleasantness and the visual properties related with pleasantness (e.g., legibility) the scores varied with the public artworks.
It seems unsurprising, if so; women as a group are held to higher standards for pleasantness than men.
They reported modestly successful attempts at finding a quantitative model for pleasantness additivity in binary mixtures.
In one type of test, people individually rate a taste stimulus (e.g., sucrose) for pleasantness [ 62- 66, 19] or liking [ 67, 49, 68].
Table 1 presents data on characteristics of the sample, state anxiety after the film, ratings for pleasantness of the film, and number of intrusions.
For each mental image, participants provided ratings for vividness on a scale from 1 (not all vivid) to 7 (extremely vivid) and for pleasantness on a scale of 1 (extremely unpleasant/negative) to 9 (extremely pleasant/positive).
To ensure the correct valence classification, all pictures were rated for pleasantness, arousal, disgust, and nausea on a Likert scale (1 = not, 7 = very) by 15 healthy men before experimental testing (Table S1 in Supplement 1).
