About 130 Applebee's restaurants are expected to shift to PepsiCo products from Coca-Cola by 2016.
A can of Coca-Cola, by comparison, contains just 39 grams.
Yet, later that year, he increased his holdings in Coca-Cola by 60percentt.
In Venezuela, Pepsi-Cola outsells Coca-Cola by a substantial margin, possibly because its bottler treats newlyweds to free honeymoons.
Its toxicity and carcinogenicity are listed as "not determined". A bottle of Coca-Cola, by comparison, lists at least one chemical, phosphoric acid.
Or along would come spots dripping with hard-edged humor, like those about a bitter grandmother and an angry exchange student from Coca-Cola, by Cliff Freeman & Partners.
Pepsi-Cola outwitted its arch rival, Coca-Cola, by striking a deal to gain entry into India's huge consumer market of 730 million people.
Sixteen-year old gunslingers, bulked out by Kevlar vests, and so wired on the MDMA their bosses administer to keep them alert that they have to drink Coca-Cola by the litre to stave off dehydration.
Titles include "Reengineering the Rules of Management," by James Champy, the co-author, with Michael Hammer, of "Reengineering the Corporation," one of the biggest business best sellers of the 1990s, and "Keeping It Honest, From Kitchen to Coca-Cola," by Seth Goldman, co-founder and chief of Honest Tea, the maker of organic drinks.
Fitzgerald lived modestly this time, renting an apartment in the Garden of Allah bungalow complex on Sunset Boulevard and turning up faithfully at his cubicle on the MGM lot, where he drank Coca-Cola by the case in a not entirely successful effort to stay off the hard stuff.
Adding a new twist to the already complicated racial discrimination lawsuit brought against Coca-Cola by a group of its black employees, Coke said yesterday that it was becoming a major advertiser on a cable channel owned by a Florida lawyer who last month began representing four of the plaintiffs.
