But last month, Coast first embarrassed itself, then became a Congressional whipping boy.
It's going to move quite fast, hitting the South West and westerly coast first," said Ms Mears.
The new Arctic spells inflicted the same blow to services run by CrossCountry, East Coast, First TransPennine Express, ScotRail and Virgin Trains.
All these first migrants needed to do was to hug the coast: first up the western shore of the Red Sea, and then down the coast of Arabia.
Beyond the asphalt, the undulating path followed the coast, first through Rhubbann boatyard then entering the rhododendron-rich grounds of Caladh Castle.
When two producers from the West Coast first approached the reporters in 2008 about possibly making a film about their Church investigation, they were doubtful, even dismissive.
When Best Coast first got people's attention, in 2010, they smoked a lot of weed and talked about singer Bethany Cosentino's cat, Snacks, with some frequency.
Buxton, originally from the Sunshine Coast, first visited Soran as part of outreach work for New York's Times Square church in 2010.
Gail Rothwell, the president of Nine West, said she had test-marketed round-toed high-heels in basic black at Macy's stores in Herald Square and on the West Coast first, to see if women really would buy them.
Lonely Planet named the Welsh coast first in its top 10 regions for 2012.
