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Meanwhile, Louise Mullock, Seatwave's CMO, will act as interim CEO.
Ultimately, the role of chief marketing officer (CMO) will be redefined more broadly.
Bernard Luthi, who is currently the CMO, will now also hold the title of COO.
Companies that embrace the customer, led by the CMO, will give consumers the kind of experience they and your brand deserve.
So CMO will be adopting Kenmos' LED backlight units for the panels they plan to ship to Apple.
Smartfrog CEO Charles Fraenkl will retain the top spot at the combined companies, while Bob Stohrer, Canary's CMO, will be put in charge of its New York-based operations.
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CMOs Will Get Their Companies Organized Around Social Media For the serious players experimentation time is over.
With the Salesforce Marketing Cloud, CMOs will be empowered to manage the entire social marketing lifecycle.
Successful CMOs will avoid the pitfalls of driving unnatural acts of engagement and focus on user-benefits derived from monetization strategies.
CMOs will increasingly instrument their own companies' systems to produce useful first-party data from customer service interactions, returns, in-store consultations and more.
In spite of these high-profile ad tech flameouts, Gartner predicts CMOs will spend more on technology than CIOs by 2017.
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