One woman who is successful in a traditionally male industry, Azita Martin, CMO of Maana.io, spoke with me to share her advice on what it takes to succeed in STEM fields.
As a CMO, I sat at industry influencer dinner after dinner with my peers who were facing the same issue and pointing to the fact that there were a lack of options.
Bringing together 200 senior marketing executives, this high-energy conference will empower attendees to tackle the biggest challenges facing CMOs and the marketing industry itself.
The proportion of companies recruiting CMOs from different industries was 27%, down from 33% in 2016 and 35% in 2015.
To be sure, CMO tenure does vary, depending on industry: In the automotive industry, average tenure is indeed 25 months.
In contrast, healthcare and industrial consistently recruit CMOs from outside their respective industries, with almost three-fourths of healthcare CMO appointments made from outside of the industry.
DynamicOps has added industry vets Les Yetton (CMO, previously CEO of Neocleus) and Paul Silver (VP of Sales, Europe, formerly VP of EMEA for EqualLogic) to its executive team.
Yeom, who previously ran marketing at Honest, has a history of experience in the industry, including as CMO at HauteLook (acquired by Nordstrom), and before that held positions at eBay, Yahoo and MySpace.
Yeom, who previously ran marketing at Honest, has a history of experience in the industry, including as CMO at HauteLook (acquired by Nordstrom), and before that held positions at eBay, Yahoo and MySpace.
The IDC 2014 Marketing Barometer Study shows that content marketing is a top three issue for CMOs across the entire tech industry.
