Sexist, clumsy, creepily inept advertising, even for Detroit, even in the sixties.
Yahoo has spent billions of dollars in recent years to develop better search and advertising technology, and started a clumsy effort to create Hollywood-style entertainment for the Web.
But isn't that clumsy compared to just "audience?" Meanwhile, five years into development of Internet advertising, the biggest ad spenders such as Procter & Gamble pg are using only slivers of their budgets on the Web because there's no agreement on how to measure audience.
Many commercial forays into social media have been clumsy, with companies using social media sites simply as another medium to distribute advertising, or trick consumers into making an impulse buy.
Few Japanese eat whale or dolphin meat anymore, despite clumsy Fisheries Agency attempts from time to time to mount pro-eating whale meat advertising and publicity stunts.
"There are certain levels of the government that have the clumsy idea that if you talk about the economy and spend a lot on advertising, it will all disappear," Mr. Zárate said.
"It's really clumsy and awkward to put in an ad," said Steve McMahon, whose firm is handling the advertising for Howard Dean, the former governor of Vermont.
Electronic-media campaigns are hardly new to legislative races, and the advent of cable, which gave many a clumsy and cash-poor campaign access to television, was probably a bigger change than the move into broadcast advertising.
