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The deal comes as publishers try to protect themselves against the rising clout of Amazon and other online retailers.
Random House and Penguin in Merger Talks | The two publishers are trying to protect themselves from the increasing clout of Amazon, Apple and Google in the e-book market.
And more makers of e-readers may mimic Amazon's recent decision to let third-party developers create software for its line of Kindles.Book publishers are quietly hoping that Apple's entry into e-books will help to reduce the clout of Amazon: the Kindle has 60% of the e-reader market, according to Forrester, a research firm.
The collaboration — via the Amazon Incentives team in Spain — looks intended to give Fintonic's app a boost in the region, given the general brand visibility and clout of Amazon.
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