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The appeals court later ruled that the two firms were far closer competitors with each other than with more humdrum stores, but by then the merger had been consummated.The case highlights a flaw in using a market definition to frame a competition concern.
Also for context, one of its closer competitors, Darktrace, was last valued at $825 million.
"Since we are doing something that's so new, we don't really consider anyone to be our closer competitors.
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A closer competitor to Wonga would be community development finance institutions, or CDFIs.
Of the two, the company's S3 is the closer competitor.
"The closest competitors are conventional methods of concreting.
It helps them find the answer to a surprisingly tricky question: who are their closest competitors?
At the half-way stage New Zealand were their closest competitors but they were well back.
Its closest competitors are WingX, Jeppesen Mobile TC and Garmin My-Cast.
In the past 18 months I've watched three of my closest competitors fall.
Indiana and Phoenix were the Rockets' closest competitors for McGrady, but he wanted to play with Yao.
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