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Not long ago this essential company, grappling with accumulated financial problems, came close to going under.
Consider Valio, a dairy products company that was close to going under in 1990, when it discovered the rapacious Russian market next door.
Schama recalled a lunch with him when Sorrell shared that W.P.P. was "in real deep trouble and close to going under".
Yet he was also responsible for donating money to the Israeli Arab football team Bnei Sakhnin when they were close to going under after relegation from the Ligat Ha'al.
"We were close to going under.
Martin is a man back on top after the company came close to going under earlier in the decade His balance sheet is strong, his client list is growing and his company is focused on the vast changes the Internet will bring to advertising.
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But it has never looked closer to going under.
"That was the time I felt closest to going under," he says.
Are Portsmouth close to going into administration?
I remember how close this city came to going under.
Eric Ashton is another veteran who knows how close rugby league came to going under.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com