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Exact(21)
(It is clinical strength in terms of the moisture levels, though it does not contain medication).
So Ms. Pieretti said she was not surprised that even in this economy, consumers were paying more for clinical strength products.
subsequently introduced clinical strength versions of its Gillette and Old Spice deodorants; a competitor, Unilever, added clinical strength versions of its Degree, Dove and Suave brands; Church & Dwight added a clinical Arrid Ultima; the Dial Corporation added a Dry Idea Clinical; and Innovative Brands added a Sure clinical version.
Although sales of several of the clinical strength deodorants are brisk, only Secret has cracked the 10 top sellers, ending 2008 in the fifth spot with a 4.25percentt share of the market, according to Information Resources.
Unit sales were flat or declined for some of those years, but consumers paid more for newer offerings like so-called clinical strength products, which have higher concentrations of active ingredients and which can cost more than twice as much as standard deodorants.
But the increase in the active ingredient is nothing compared with the increase in Secret Clinical Strength's retail price, which averages about $8.50, more than double the original formula's price, about $3, according to Information Resources.
Similar(39)
These two groups are equally well trained, but with much different clinical strengths.
The trial is pragmatic in the sense that the intervention is conducted under the organizational and clinical strengths and weaknesses of the current primary care service.
By the very nature of two-stage surgery, the surgeon is able to evaluate the progress before reimplantation, this being one of the clinical strengths of this approach compared with one-stage revision.
The campaign would focus on how Ms. Ruch "prescribed" the clinical-strength lotion to her town.
An article in the Dec. 1 issue of the trade magazine Supermarket News reported that although the antiperspirant industry had stagnant growth in the last decade, clinical-strength antiperspirants were "exuding the sweet smell of success".
Related(20)
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