We are bombarded on a daily basis with sweeping extrapolations about the abstract "consumer": their attitudes towards climate change, their expectations of brands and businesses and their purchasing intentions.
The department of energy and climate change admitted its expectations had been far too low, with three times as much solar installed as it had projected, with over 100,000 installations so far.
Given the risks and the abundance of scientific evidence, you might expect lawmakers in Washington to join together in common cause to fight climate change, but that expectation fails to recognize the anti-science mentality held by many on the far right.
On climate change, Mr. Obama played down expectations for any major initiative.
In concert with climate change and growing societal expectations of environmental stewardship, we identify six emerging economies for ecosystem services — carbon, water, food, energy, amenity and mining — which will exert transformational pressure on land use and management.
"Societal expectations on climate change are real, and our industry is expected to take a leadership role.
In fact, whether it's the federal deficit, increasing economic demand and growth, investment in education, preventing climate change, or simply the expectation that our children will have a better life then we do - serious progress is likely impossible, unless our country deals with the growing crisis of economic inequality.
"Obama is heaping on all these very, very high expectations – on issues like climate change and currency – and I think they are expectations that China cannot possibly meet".
These findings suggest that the ecological consequences of climate change may diverge from present expectations.
Mark Hughes, who is the man responsible for leading the revolution (climate change apart), has exceeded all expectations at Stoke, which is a club that sees itself as finishing between eighth and 14th in the Premier League and having a tilt at a cup every few years.
