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Facebook will also hold during Advertising Week the initial meeting of its new Client Council, she added.
Client council meetings will take place at industry events and the company's Palo Alto HQ in California.
Everson said Facebook intends to launch a 12-member client council that will give the most senior advertisers and clients a sneak preview of products and input into its advertising and marketing strategy.
The company intends to finalise the details of the client council by the end of summer, but the first two members have already been named: Nick Brien, chief executive of IPG's McCann Worldgroup, and Wendy Clark, Coca-Cola's head of integrated marketing and communications.
The social networking giant, which is approaching 700 million users worldwide and is reported to be planning a flotation early next year that could value it at up to $100bn, is launching a client council, including senior Interpublic Group (IPG) and Coca-Cola executives, who will attend confidential meetings to help build better relationships with advertisers.
But after his talk, Smallwood pointed out that the companies were selected by Facebook's "client council," so the social network couldn't just choose the advertisers that would see the most impressive results.
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One out of four members participating in the client councils were clients themselves.
Research about the role of client councils in the Netherlands is scarce and we do not know whether and to what extent client councils use their rights.
This enables client councils, for example, to choose a contractor who offers information products, such as reports and presentations that are tailored to client councils' needs.
The respondents from client councils of nursing homes and residential care facilities were drawn from available addresses of the Nationwide organisation for client councils.
All client councils in nursing homes and homes for the elderly are members of this organisation.
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