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This means developers can analyze which buttons users are clicking, how far along in various sign-up flows they're getting, and more — just like web developers have been doing for years.
The startup is also offering re-targeting services via Google in addition to their own analytics, which analyze and present data (on a per subscriber basis), like what links subscribers are clicking, how they're sharing and interacting with the content, etc.
White's piece is short on convincing examples, and I'd say he's less accurate than Paul Loeb of Soul of a Citizen fame, who recently contributed a more tempered entry into this debate entitled, "The Seductions of Clicking: How the Internet Can Make It Harder to Act".
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I can know in a couple of clicks how many items one of my cashiers scans a minute, or how many sales I missed out on when an item wasn't available.
Thus ended "a delicious opportunity to find out with a click how much your neighbor or colleague or, for gossip fans, celebrities earn," as one Italian paper put it.
It allows you to estimate how many clicks you'd be able to get for a certain expenditure or, conversely, if you want to buy X clicks, how much it would cost you.
In this online debate, Google's Shuman Ghosemajumder and Click Forensics Chief Executive Tom Cuthbert spar over their different methods of counting clicks, how open Google is about sharing data, and who has a broader perspective on what happens when somebody or some bot clicks on an ad.
Since users can change search engines with a single click, how can search engines possibly have the power to harm consumers?
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