Your English writing platform
Discover LudwigDictionary
clickbait
noun
Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
synonyms
Exact(12)
He describes a production process in which writers were assigned "stories" taken from other publications "and essentially told to rewrite them" with clickbait headlines.
She combines lack of self-awareness with a contradictory but well-honed sense of what makes good clickbait.
But clickbait has come to mean more than that which skews Facebook news feeds.
But how would they decide what was clickbait?
Facebook last month announced it was clamping down on such worthless clickbait stories and links.
If Facebook users clicked through to a link and then came quickly back to Facebook, that would suggest that they didn't find the story valuable, as would data showing the ratio of people clicking on the content compared with people discussing and sharing it with their friends – the more comments and shares, Facebook reasoned, the less likely it was to be clickbait.
Seiken has asked that key staff journalists are not wasted rewriting copy from other online publishers and chasing the "clickbait" found on the Huffington Post site and Mail Online.
Sleeping beauty Though PR companies seem to be slightly slow in catching on to the supposedly irresistible charms of the clickbait headline, last week a press release landed in my inbox that posed more questions than it answered.
Last year, it was this gem from the Plymouth Herald – "Breaking: Wheelie-bin blown over by the wind on Plymouth Street" that had Twitter users trying to decide if this was intentional clickbait or just a slow news day.
Jackson's host, Jimmy Fallon, knows a thing or two about Internet clickbait.
Last week, in a choice instance of logophile clickbait, the Guardian asked a handful of well-known writers to give a few words on their favorite words.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com