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After doing extensive market research, we learned that there is one time when people actually do click on Facebook ads: when they're drunk.
Looking from an era where "Liking" a photo is a meaningless click on Facebook, he represented a standard to aspire to — or to fear.
**puts down salad and runs out for a fry** pic.twitter.com/tl2yw7RLEc Decided to have black pudding for brekkie then I click on Facebook and see its a new super food #GreatLifeChoices Best news of the day.!!! #BlackPudding #Superfood Black pudding!!
But it also counts an entire other category of people who don't click on facebook.com as "active users".
Every day, millions of people click on Facebook "Like" buttons, boldly declaring their preferences for a variety of things, such as books, movies, and cat videos.
Then, I click on Facebook.
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As of last October, Facebook said it had blocked 220 million malicious links from a total of a trillion links clicked on Facebook a day.
I was even surprised whenever I accidentally clicked on Facebook instead of the little icons flanking it on my navigation bar.
If it is hard to believe that so many people are clicking on facebook.com every day, that's because well, they aren't, exactly.
"We're not signing a petition, we're not clicking on Facebook, we're part of the resistance by living a certain way," she said.
Browsing is fundamentally an act of independence, of chasing your own idiosyncratic whims rather than clicking on Facebook links or the books recommended by some greedy algorithm.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com