Like many of the clever, trend-bucking bets he describes, Mallaby's thesis is largely on the money.
Developers will be able to utilize the iPhone 6 Plus' screen real-estate to do new and clever things that trend more towards the iPad than iPhone, and that will be interesting to see.
Whatever the reason for the trend, clever criminals with drug charges should be jerking off for joy.
Another clever decision: the trending bar shows up even when a user isn't logged in.
Thanks to Tory Burch's clever take on this trend, you won't need your travel insurance company to buy a new ticket.
It's not about clever allusions, MFAs, market trends and traditions that are constantly being overturned for the sake of overturning them.
Twitter's re-written Trending Topics algorithm called Tailored Trends is especially clever because it doesn't directly discourage stupidity, it just funnels it back to people who find dumb things entertaining.
I think this will be the trend in 2009: clever ideas that don't just rely on advertising for monetisation, and I think desperation will result in some really clever business ideas and monetisation techniques.
This continues last year's trend, when the clever, manipulative but not especially memorable Crash won Best Picture even though everyone on the planet expected the Golden Globes choice, Brokeback Mountain, to win Best Picture because, unlike Crash, it was the Best Picture of the year.
I think, Clever has really buffed that trend, our business model and others have allowed that, but I still think today that's a lot of the problems for companies entering education for the first time.
"Hecho en México," a new series of neo-surrealist artworks, are the perfect antidote to gallery trends and their clever emptiness.
