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By analysing the date, time of day, GPS location, local weather data and ambient noise levels, the clever search algorithm finds a piece of artwork from Tate's collection that is most relevant to the user's unique surroundings.
But remember that when you do a general Google search, you'll only find what is rated and ranked by them, which is often affected by clever search engine optimisation and the amount of money someone can spend to be found.
Some of us may also know that we can stick a couple of virtual pins in the map and that Google's clever search engine will come up with a set of directions for us to use.
Comcast, America's largest cable company, is a leader in the field (see our recent article) with its cloud-based set-top box and clever search functions.As for television content, many networks are choosing to put more of their programmes online through their own websites and on third-party services, such as Hulu.
But in a move Joshi says can only be positive for the industry, Google, which has built an advertising empire on the back of linking ads to its devilishly clever search algorithm, is now turning its attention to bringing some of that same rigour to display advertising.
For example, Simple has a clever search box that enables customers to type in queries such as "How much did I spend on taxis in New York last month?" or "How much have I spent on coffee this week?" Holvi has built its bank around an accounting system that lets groups of friends or workers at small firms manage budgets and allocate funds to projects.
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Extate is a very clever property search engine.
The combination of ubiquitous smartphone cameras and increasingly clever image searches is also become a force for good in the GP's surgery.
The combination of more efficient implementations, cleverer heuristic search strategies, and parallel computing means that computationally intensive likelihood-based analyses of a scale that was unthinkable even with methods like maximum parsimony not even a decade ago are now increasingly commonplace.
But it hopes to provide clever ways to search for those recipes, like what to eat before a night of drinking and dancing into the wee hours.
Tomkins, who recently received a Ph.D. from Carnegie Mellon, is a researcher on the I.B.M. Clever Project, a search engine that so far is used only at the I.B.M. Almaden Research Center, in San Jose, California.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com