"If we are going to feed that population, with climate change, with changing rainfall conditions, we are going to have to get even cleverer with developing new crops.
Now Lilly's website boasts that Sarafem "is the first and only approved prescription treatment for both the mood and physical symptoms of PMDD .But if PMDD is so serious, why hasn't some clever scientist developed a pill for it before?
Intriguingly, the clever observers developed a better technique than Figaro's for getting the treat.
But Mhatre said the firm was impressed with the technology that Clever had developed, along with the adoption that it's seen in just a few years since launch.
Similarly in banking, restrictions prevent clever bankers from developing new products and the job opportunities they would bring.
The LNER was savvy in its marketing, said Gwynne: "It was really a very clever example of developing brand values, selling spin-off jigsaws and selling Flying Scotsman cocktails on board".
Perhaps it is the Leninist chameleon changing colour again, developing a clever new brand of "consultative authoritarianism", in the phrase of Jessica Teets at America's Middlebury College, that leaves the realities of power unchanged and room for dissent constrained.
Vimcar, a startup out of Berlin, is developing a clever tech solution to help small to medium-sized companies manage their car fleets.
This might mean developing a clever marketing campaign to accompany a well-designed corporate image.
Working with the UWA's Ocean Institute, Optus, and Google, they have been developing a Clever Buoy that uses sonar technology to detect shark-sized objects in coastal areas.
