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Brühl is quickly amassing a filmography of clever decisions.
The iPod wasn't just a good idea, it was a long series of clever decisions that Apple made in the design of the device, software, store, and ecosystem.
But there is a darker inspiration at work here as well, and one of Bardugo's clever decisions is to name the Darkling's personal guard after Ivan the Terrible's notorious black-clad "oprichniki," the precursors of the K.G.B.
Nonetheless, hindsight illuminates a number of clever decisions that didn't necessarily look so obvious at the time; none more so than pairing Run DMC with Aerosmith on the cover of Walk This Way, the video which finally took hip-hop on to the notoriously rap-phobic MTV.
When there is a limited budget you need to think a little longer, try a little harder and make more accurate and clever decisions.
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But that does not make it a clever decision.
In the late thirties, Nielsen Company made a clever decision: it installed a monitoring box in 1,000 American homes.
As Derek Jeter saw Kevin Youkilis flying toward him with a takeout slide Saturday, he made a clever decision.
"We have a lot of games every week and I think it is a clever decision [to rotate the squad]." That rotation saw Di Matteo make six alterations for Tuesday's Champions League match at the Estadio da Luz.
I was momentarily transported back to "A Beautiful Mind," and what a clever decision it had been to show the interactions of the mathematician-hero John Nash Russell Crowee) with a government agent (Ed Harris) and his enlistment in a top-secret project.
Another clever decision: the trending bar shows up even when a user isn't logged in.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com