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But if a really clever author were to write a book and give it a really stupid title, it might turn out as well as this one.
Mr Moers, the clever author of the smutty and mildly subversive Kleine Arschloch (Little Arsehole) comics, has another success on his hands.
Nigel Moon is the mark, Jack Lightfoot is the mechanic, Candy Hart is the raggle, and James Swain is the clever author who explains how this con game works in SUCKER BET (Ballantine, $19.95).
Warhol was the diabolically clever author of his own celebrity -- indeed he almost single-handedly invented the notion of modern celebrity, the idea of being famous simply for being famous.
A clever author can devise a coherent time-travel scenario in which everything happens just once and in a consistent way.
The fiendishly clever author creates a New York underground divided among gangs of vampires who have great power, but whose anonymity is threatened by dumb, voracious zombies who are bad for PR.
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I'm constantly falling for cultural artifacts that clever authors have cooked up for their novels.
Clever authors like Ludovico Ariosto involved themselves in production: he arranged to supply paper for the printing of his "Orlando Furioso".
It seems to me that these truths have not been sufficiently acknowledged, especially by movies, which tend to imagine terrorists as the diabolically clever authors of complicated conspiracies.
With no conscription to fret about and few colonial actions to oppose, there has been a quietly growing fashion in recent years for clever authors to treat the military as a subject for cultural studies, as if servicemen were just another social tribe to be neutrally analysed, like football fans or nightclubbers.
For me the joy in crime fiction is attempting to out-clever the author, to make sense of the clues and red herrings.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com