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By clever attention to details Alza will be able to use TDC's losses to shelter its own royalty income on its tax returns.
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Another clever attention-getting statistic she has come up with is a measurement of "years of life gained" through access to better food.
The movement is hardly a mass one, and it has taken place mostly online, the digital equivalent of wearing a button with a clever, attention-getting message.
The story is basically just a write up of a two-year-old video of Ann and Nancy Wilson covering "Stairway to Heaven," but thanks a clever, attention-grabbing description ("44 Years Ago, He Wrote This Song. But When He Hears Her Sing It Like THIS, He Cries") and perhaps some Facebook voodoo, it has nearly 1.8 million Likes.
His More Balloons collection of remixes may have been a clever attention-grab for his new R&B album, North, but referencing the sounds that shaped him is at the root of his practice.
Durang won his first Tony this past summer for this play, and it's easy to see why: It is ambitious and clever and attention sustaining and hilarious!
He's clever and attention-commanding, partly because you know there's another nasty poke at somebody waiting around every turn in the story, and he can make asset acquisition, the stuff of Murdoch's career, come to life by endowing it with emotional significance.
"They become very clever at diverting attention away from what has happened to the child.
Clever fans with attention to detail noticed a suplex in the footage that left them wondering if a return to the ring versus Brock Lesnar may be in the cards.
He was useless at sport, clever, unpopular and craved attention.
What the White House hadn't reckoned on, and only exaggerated by its attempt to be clever, was the enormous attention the press would pay to the statement--even though it was simply tacked on the White House pressroom bulletin board.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com