There is a famous old paper in organizational behavior: "On the Folly of Rewarding A, While Hoping for B". If a manager understands behavioral economics, she will not be able to change her employees into Econs, but she will be able to mitigate some of the biases through clever choice architecture.
In the end, Eranki said that his early Dropbox team found that "being clever about architecture in advance is hard" and "scaling for us was more about prioritizing projects… and building process".
Production industries have been intrigued with such biological surface strategies in order to learn clever surface architectures and implement those architectures to impart advanced functionalities into manufactured consumer products.
Even the smartest contracts can be susceptible to human error, and even the cleverest I.T. architectures will be hit by events that need to be undone.
It's a crypto wallet that lets you also port your ID around (much like a Google or Facebook Login) and solves the UX problem through clever smart contract architecture.
A few single-item works make clever use of existing architecture, like the plush pet bed affixed to one wall, or the table plastered to the lower-level gallery ceiling.
The architecture is clever, showing off the forest through huge picture frame windows – so even while deep in conversation on the sofa on Saturday morning, we couldn't miss the majesty of a huge buzzard landing feet away.
His examples - personalisation and community - are inspiring visions of the future, from the architecture of clever buildings and interactive fashion to a new way of approaching and engaging with advertising.
The overriding goal of the studio is to produce architecture that offers clever, realistic, ecological, and economic architecture for the near future.
