He even hooked Gibson up with a clever telemarketing agency, the Broadcast Team, which had Gibson tape a message directed at pastors when they were likely to be out.
Tim Breene, of Andersen Consulting, says that more companies now realise brands are complex so getting the distribution, pricing and service right matters at least as much as a clever ad.If advertising agencies and marketing groups are to control strategies rather than just make ads, Martin Sorrell, chairman of WPP, one of the biggest marketing services groups, says they must smarten up.
"Trust Me," a TNT series set in a Chicago advertising agency, is clever and likeable — which, incidentally, is what most commercials try to be.
This is, basically, the same concept Geico is running right now with their asinine Maxwell the pig commercials, except this ad, from an unknown agency, is clever and entertaining. .
Despite the many clever ways that the spy agencies try to minimize the likelihood that their satellites will be spotted, he said, they will be.
(See "SEC Might Rate Agencies" and "Too Clever By Half").
(See "SEC Might Rate Agencies" and "Too Clever By Half" and "Moody's Blues").
In a clever P.R. campaign, the Thaler agency and Aflac came up with toy ducks that quacked.
The Milken Institute, a charity, recently convened a gathering of leading financiers, executives and relevant experts to craft even more unusual approaches to drug funding.Charities and government agencies are getting cleverer too.
The temp agencies' Kelly Girl strategy was clever (and successful) because it exploited the era's cultural ambivalence about white, middle-class women working outside the home.
