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Firstly, a clear point of difference - your product should be distinctly different in terms of ingredients, design and the customer need that it serves.
Last month the treasurer, Joe Hockey, indicated the tax review would look at superannuation concessions, but on Tuesday he confirmed it was now a "clear point of difference between the Coalition and Labor".
The prime minister has framed superannuation policy as a clear point of difference between the Coalition and Labor in the lead-up to the next election, with the opposition proposing to scale back generous tax concessions for high income earners.
Among new releases, the winner is Cameron Diaz comedy The Other Woman, which benefited from a clear point of difference from other films in the market (superheroes Spider-Man and Captain America, family animation Rio 2 and biblical blockbuster Noah) and from being the first big Hollywood comedy in a long while.
Looking into the new year, Black reckons discounters will also have a tougher job continuing to win customers at the current rate of knots and says Tesco is "smart" to develop "a clear point of difference" in the form of customer service.
The former assistant treasurer Arthur Sinodinos said publicly it was all about political tactics, confirming it was a "strategic decision" taken after Labor announced a policy for modest changes in superannuation taxation, aimed at creating a clear point of difference for the Coalition.
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Ken Baldwin, director of ANU's Energy Change Institute, said there were "clear points of difference" between the climate change policies of the Coalition, Labor and the Greens.
There are clear points of difference on the issue of refugees between the pope and the rightwing government, headed by the Law and Justice party, which was elected last October.
"Although it will take time for their full impact to be felt, we are confident that these meaningful and permanent reductions in our prices will enable our clear points of difference to resonate strongly with consumers".
Have a clear point of view.
The move came on the eve of Annastacia Palaszczuk calling a snap election, in which Labor's pledge to restore bans on tree clearing will be a key point of difference in environmental policy to the Liberal National party opposition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com