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"The DNA of news is to find a coherent story with a single, clear headline," said Frank Sesno, director of George Washington University's media school and the former Washington bureau chief of CNN.
But just to be clear, headline writers of the world: socialism is not language that Obama ever used or even remotely implied in describing the principles of progressive taxation in his (and everyone else's, including President George W. Bush's) tax plan.
Without a strong, clear headline the reader will not look at what's beneath it.
"When you open View up, we actually show you a photo along with a clear headline of what's actually hot there, almost like a lead in journalism," says Chan "Our grand vision is to have a magic genie in your pocket, to tell you what you need to know".
In the 'do's' to getting a Techmeme headline, Rivera outlines some of the best practices to appearing on Techmeme, including breaking a major story, writing a clear headline, linking to other stories (including Techmeme), writing a killer analysis piece, or summarizing a major story that's behind a paywall.
In a contest between a clever headline and clear headline, a clear headline wins every time.
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We also touched upon elevator pitches and the importance of clear headlines.
Updated at 9pm ET: with a new, clearer headline to better reflect the flaws over the years, and added additional comment from Google.
"The pick-up in yields is a clear negative headline for Spain," said Jo Tomkins, an analyst at 4Cast, a consulting firm.
First of all, let me be clear: the headline of this article is a reference to Pete Warden's post, and should be read in the same way - as a caution against blind acceptance, rather than the wholesale condemnation of data visualisation.
In case it isn't clear, the headline "2poiu1234zxcvhjkl" is almost certainly just placeholder text (note that the keys are all pretty close together).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com