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Star, a popular clear beer, appeals to patriotism: "I am Nigeria…and Star is my beer".Indeed, patriotism sells.
Working with a local agricultural-research outfit, the brewer developed a strand of sorghum that could be used to produce clear beer.
Molson Ice, the first ice beer marketed in the United States, is the latest generation of new brews that include dry beer and clear beer.
Drilling and nation-building A fight brewing Hating what you do ReprintsThe attraction of the developing world for brewers is clear: beer sales are growing there by 3-4% a year, according to Heineken.
At 25, she started their Indian operation from her garage, successfully extracting from papaya an enzyme used to tenderize meat, among other things, and from the swim bladders of tropical fish a collagen that helps clear beer.
Finally, as light beers proliferated, Anheuser-Busch clambered laboriously on to the bandwagon itself, with Natural Light and then Bud Light.Although these imitators eventually neutralised it, Miller's initial success with Lite fired marketers' imaginations: "dry" beer (no aftertaste), "ice" beer (frozen, filtered and thawed to extract water), and "clear" beer (why not?) all had their brief days.
Similar(49)
Avoid adding berries to very clear beers.
However, light, clear beers may be healthful, and very high in quality, but it is important that they be bottle conditioned.
A clearer beer can be produced using a secondary fermentation.
A hazy, polyphenol-rich beer is what is desired, and longer boil times may result in clearer beer.
But the clear, golden beer that resulted quickly caught on with consumers.
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