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They nonetheless strove for a classy image: instead of a barker outside, they featured a violinist inside.
So much for the classy image President Nicolas Sarkozy was wishing his new bride Carla Bruni-Sarkozy would project.
The classy image, the first in a series shot by the English photographers Mert Alas and Marcus Piggott, was unveiled in magazines last week.
"I want to give hairdressers a more classy image, like doctors or lawyers," says Ayanokoji.
"It is served in beautiful glasses and can be seen as very classy". Image caption Has prosecco become the go-to celebration drink?
"We spend a lot of money creating a sexy, classy image for a singer, and then we put her on a BET show, and the set looks cheap," says one label executive.
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In the movie, they offer a gallery of classy images but not much else.
Arnault has designed it this way precisely because he wants to own a mass of brand names without diluting their classy images.
To project a classier image, he moved HIP's headquarters from a rattletrap building with wire-caged windows to elegant offices on West 34th Street, with a marble lobby and leather couches.
Instagram's ads were designed to be classy, glossy images like those you see "when you flip through your favorite magazine".
Woods is so popular, and his playing image so classy, that looking grabby about protecting his likeness or wanting more money are sour whines.
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CEO of Professional Science Editing for Scientists @ prosciediting.com