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The more rational concern here is that Porsche is coming very late to the SUV game, and one has to wonder why, what with an AMG version of Mercedes' ML Class SUV and BMW's amped-up 350- horsepower X5 4.6is about to go on sale.
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The GLE-Class SUV also has the new MBUX system.
Let's define the annual energy used by a Schwarzenegger-class SUV as equal to, "one SUV".
Mercedes designed the GL to stop people from outgrowing the smaller M-Class SUV and leaving the brand.
Its M-Class SUV has been riddled with reliability problems, but Mercedes has been regularly setting sales records.
Its curvy R-Class, a new SUV coming this fall, is the diametric opposite of the current version of the G-Class SUV.
A side benefit will likely be a lot of sales to customers who thought they wanted G-wagens and realized that the cheaper M-Class SUV is more to their liking.
But even when the vehicle is selling at full strength, it is still one of the lowest-volume Mercedes-Benzes, outselling only the boxy, militaristic G-Class SUV and the uber-expensive SLR McLaren.
Sales of DaimlerChrysler's Mercedes-Benz cars, meanwhile, are essentially flat, and its M-Class SUV is the clear victim of BMW's dominance in this segment, with sales off 11% so far this year.
We had this in mind while attending the media introduction of Mercedes' new GL-Class SUV in San Francisco earlier this month, where we learned the full-size GL has no annual sales target.
That's on par or better than most medium-sized SUVs on the market today, equal to Mercedes' own M-Class SUV and superior to both the BMW X5 and the Range Rover.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com