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About power, beauty, pleasure, sex, money, class, desire, gender, age — the aspirations and desperations of millions of people.
Two wheels may have given physical expression to women's desire for emancipation but that was a solidly middle class desire.
As the WTO observed in its 2013 World Trade Report, the possibility to edit and create physical objects through 3D printing will feed the burgeoning global middle class desire for variety and individuality in their goods.
The successful development of the process then motivated the middle class sector to participate, thus sparking an interesting process in which the middle class' desire for parks and sports venues had to be balanced against the needs of the poorest.
Janice Radway is the author of Reading the Romance: Women, Patriarchy and Popular Literature, and A Feeling for Books: The Book- of-the-Month Club, Literary Taste, and Middle Class Desire.
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Provincial towns and their rising merchant class, desiring to have some influence on the central bureaucracy, were keen to ensure that a steady stream of locals won places within it.
In The Railway Children there is a constant tension between appearances and reality, particularly in Mother's conventional middle-class desire to keep up an outward show so that outsiders remain unaware of the true extent of the family's poverty.
If he cannot bring himself to reform the state or the economy, if he cannot harness middle-class desire for change, if he cannot see the demonstrations as anything more than a threat to be contained and crushed, then the prospect for President Putin's next term is grim indeed: protest, disillusion, repression and economic stagnation.
He seems truly to believe in the Americans' basic goodness, as he believes in his parents' gentility and the lower classes' desire to live without luxuries.
And, according to a damning analysis by an independent government advisory body, the UK's upland peat bogs are facing a sustained threat from the shooting classes' desire to bag grouse.
A Feeling for Books: The Book-of-the-Month Club: Literary Taste, and Middle-Class Desire.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com