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Clarify your message.
Inbound Strategy No. 3: Clarify your message.
If you don't know your message inside and out, go back and clarify your message.
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If you haven't clarified your message, you'll be reacting in the moment and improvising on the fly.
While you may do this during a free radio call in or a paid advertisement, it rings true that giving your listeners a reason to do 1 thing clarifies your message.
Clarify your intention.
"When people are angry, when people are hurting, you have to clarify the message".
Liberal Democrats came to Bournemouth hoping to clarify their message for the next election and instead they smudged it.
"Now the question for her and for McCain and for everybody who is inside the hall is how to clarify their message to the American people".
The Greens slumped in Germany's elections last year, underwent a generational leadership change and are still struggling to clarify their message.
Mr. Pataki's advisers said that the freedom center did not "clarify its message" in a way that tamped down the mounting furor.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com