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United were a Trojan horse for the likes of AIG and Aon to claim brand awareness in the Far East or for Chevrolet to sell cars in China, but with Manchester City, Chelsea and Arsenal beating United to trophies in England and the biggest stars choosing to play for Barcelona or Real Madrid, their lustre is fading.
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There are only a few companies that can claim branding by a single letter so there is at least some confusion as to the thinking.
Owners of corporate brands and other trademarks — who remember the cybersquatting that marred the early days of the Internet, when profiteers claimed brand names and then resold them to their owners — say the expansion would open the door to a new round of intellectual property abuses.
Some participants said that they would have used other factors to make a decision, including attractiveness of the packaging or other labelling information, packaging health claims, nutrition claims, brand information or product familiarity.
Sheen denied the claims, branding them "diabolical accusations" and "laughable and inane".
Understanding changing cultural memes can re-invigorate previously mundane or negative characteristics of your product, claims branding expert Simon Rucker, founder of Grit.
And even though Fox News claims brand-new information on food-stamp fraud, the USDA insists that its most recent analysis is several years old.
Mr Murphy strongly disputes the tribunal's findings which he claimed branded him as "sectarian".
Kevin Roberts, CEO of Saatchi & Saatchi claims "Brands are running out of juice".
Then, select one social purpose initiative to compete on and several to "claim" in brand marketing.
Green Works' experience demonstrates the importance of carefully evaluating the associations both positive and negative that consumers may bring to each social-benefit claim a brand makes.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com