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So try three slivers of print cheer from February's audit circulation reports.
Industry executives said they hoped the new numbers would put a more positive cast on newspapers' prospects than the routinely gloomy paid circulation reports have done.
Provides audited circulation reports, circulation data and publishers' statements for newspapers, consumer magazines, business publications and farm publications from the US, Canada, and other countries.
Newspaper industry executives said they hoped that the new set of numbers would put a more positive cast on newspapers' prospects than the routinely gloomy paid circulation reports have done.
'The solicitation of subscriptions in the field regularly accounts for from 50% to 60% of the total annual subscription circulation of nationally-distributed magazines which submit verified circulation reports to the Audit Bureau of Circulations.
Seeking to apply the same controls to its internal circulation reports as it does to its financial reports, Tribune also said last week that it would henceforth require the vice presidents of circulation at each of its 14 daily newspapers to sign quarterly statements verifying that circulation figures were accurate and that audit bureau procedures were followed.
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Dan Capell, the editor of Capell's Circulation Report, based in New York, also had some doubts.
"They are extremely important," said Dan Capell, editor of Capell's Circulation Report, a newsletter about magazine circulation.
The magazine's most recent circulation report to the Audit Bureau of Circulations, however, showed significant decline.
The circulation report issued Monday showed The Los Angeles Times with weekday sales of 739,000, down 5.2percentt from a year earlier.
Ultimately, one fact should keep publishers honest, said Dan Capell, editor of Capell's Circulation Report, which covers the magazine industry.
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