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But he says his circulation numbers support his strategy.
He added that circulation numbers in the next few reporting periods should be fairly steady.
(These and other circulation numbers come from data filed by The Press with the Postal Service).
Last June, it failed to deliver the circulation numbers that Mr. Wenner had promised to advertisers.
"And when we do that and grow our audience, people focus on these print circulation numbers.
revered as a nonentity". He is fighting to raise the circulation numbers and keep his job.
Over the spring and summer, the papers defied the downward trend again, as shown by circulation numbers released last week.
Time uses bulk sales and free gifts to maintain its large circulation numbers, while Newsweek has a more stable readership.
At a time when the industry is struggling, many newspapers rely on heavily discounted copies to prop up circulation numbers.
During the 1930s and into the 1940s, Forbes magazine's circulation numbers fell behind those of its two competitors.
Competition from the Internet, the decline of print, and the growth of gossip shows on cable television had combined to cut into circulation numbers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com