"Editing, circulation, marketing -- the whole team will be about half a dozen," Mr. Steiger said.
Mrs. Edwards, 27, is the circulation marketing manager for The Wall Street Journal.
She also served as vice president for circulation marketing at The Times.
Ms. Nisanci Garlin, 33, works at The New York Times as a database marketing manager in the circulation, marketing and promotion department.
"We've heard concerns regarding the methodology," said John Murray, vice president for circulation marketing at the Newspaper Association of America, a trade group.
William P. Johnson, circulation marketing chief at the Newspaper Association of America, said, "Grocery stores are basically newspapers' highest sellers of single copies".
John Murray, vice president for circulation marketing at the Newspaper Association of America, said, "Losing a Sunday sale is a bigger loss than any single day, and in some cases than all six other days put together".
He said the paper had been through a "tough period" but was now beginning to grow readership, circulation and market share once again after a heavily marketed redesign last year.
For decades, Mr. Murdoch's favorite strategy was to slash prices and increase circulation, grabbing market share and weakening his competitors.
So size matters, and color and copy and placement on the page and circulation and market share and, of course, words, which is what they want from the likes of me, the last words.
