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The distribution of the humblest handbill or leaflet entails printing, paper, and circulation costs.
The famous sweepstakes for subscribers was eliminated last month, after a gradual phase-out, in part to build a higher-quality audience mix for advertisers and to cut circulation costs.
Ad pages are up nearly 40percentthroughgh August, compared with the year before, and circulation costs have been reined in as the rate base -- the number of paying readers promised to advertisers -- was intentionally dropped from 1.55 million to 1.45 million.
According to the U.S. Mint, every penny in circulation costs more than two cents to produce after factoring in the cost of the metal, the fabrication and distribution.
Similar(50)
The resulting lack of blood circulation cost the teen her spleen, kidneys, hearing in her left ear, and both of her legs from the knee down.
Third, the production and circulation of medicines should be regulated, including the restriction of medicine approval, control of medicine prices, and circulation cost.
But the company said it still planned to meet its goal of achieving 10 to 15percentt earnings growth this year through circulation price increases and cost reductions.
With costs up and revenue down, circulation price increases are not filling the gap.
They complain that they pay the same amount as The Tribune for extra advertising pages, even though The Tribune's circulation, and costs, are double their own.
Apart from cutting its circulation-acquisition costs, Reader's Digest is trying to invigorate an editorial format that has not changed much for decades.
And, despite the decline in circulation, the cost advertisers pay per thousand readers, known as the C.P.M., will actually increase under the new structure.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com