The phrase "circular business" is correct and usable in written English.
It typically refers to a type of business model which emphasizes sustainability and minimizing waste. For example: "This company operates under a circular business model which reduces its environmental impact while at the same time boosting its profits."
Those working in the circular economy may be busy trying to gain customers by busting myths about how a circular business model can succeed; large corporations might be working to change perceptions about their reputation.
It's a perfectly circular business.
For Argos, for example, we envisaged a circular business model built on the strapline Lease it.
Implementing and scaling these circular business models requires significant financial investment.
"It's about promoting the idea of a circular business, if we started to offer the service to Nero, then we add value to their business, but we don't promote the idea of this circular business model that excites people.
The current risks of the circular business models limit investors' willingness and ability to translate their interest into monetary investment.
However, accessing the bond market requires that circular businesses mature and scale up to meet the market requirements.
In the future, bonds can also be important financial instruments for circular businesses; the bond market accounts for the largest share of the capital markets.
Venture capital and private equity funds, which control much larger capital pools than crowdfunding, also invest in circular models, however, their requirements for high growth and relatively fast payback horizons can mean this source of finance is limited for circular businesses.
That's why Johnston is supportive of circular economy business models, in which businesses keep resources in use for as long as possible, extract their maximum value and then recycle and reuse products and materials.
"It's about looking at circular economy business models, for example, closed loop recycling, asset sharing, switching to a service, and how you apply those to your client.
