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Most important, it is imperative to consider the unique perceptual aspects of e-cigarettes, building on the conventional cigarette literature as appropriate, but not relying on existing conventional cigarette perception items without adjustment.
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We surveyed the 14 TCORS sites and received and reviewed 371 e-cigarette perception items from seven sites.
Across these 4 areas, the most appropriate way to assess e-cigarette perceptions depends largely on study aims.
Our goal, as members of the working group on e-cigarette measurement within the Tobacco Centers of Regulatory Science (TCORS) network, is to provide guidance to researchers developing surveys concerning e-cigarette perceptions.
The type and number of items used to examine e-cigarette perceptions will also vary depending on respondents' e-cigarette experience (i.e., user vs. non-user), level of experience (e.g., experimental vs. established), type of e-cigarette device (e.g., cig-a-like, mod), and age.
This study examined cigarette-related perceptions among 1220 young adult (age 18-35) currever ever, and never smokers recruited from three eastern U.S. cities (Buffalo NY, Columbia SC, Morgantown WV).
14 15 Among young cigarette smokers, students' perceptions of smoking among the successful/elite and disapproval by parents/peers were independently associated with susceptibility to smoking.
Previous research has shown that long or slim cigarette design can mitigate perception of harmfulness.
In many respects its power and influence hit its zenith in the late 1990s, when a coalition suing the tobacco industry on behalf of 46 states reached a landmark $206 billion settlement in a case that both fundamentally altered the public's perception of cigarette smoking and made billionaires out of several of the lawyers involved.
And graphic warning labels reduced the children's perceptions that cigarette brands are attractive and exciting.
The current study examined perceptions of cigarette packaging among female youth and the potential impact of "plain" cigarette packaging regulations.
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