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Such involvement would be barred, he said, under an agreement in 1998 between tobacco companies and state attorneys general that limited cigarette marketing tactics.
Our policy was reinforced in 1998 when the major tobacco companies signed settlement agreements with attorneys general around the country, severely curtailing cigarette marketing and prohibiting product placement in movies.
The most recent figures, for 2005, show that print advertising accounted for about $46.4 million of the $13.1 billion spent on cigarette marketing that year, divided between newspapers (about $1.6 million) and magazines (about $44.8 million).
As much as the new Kools may bolster the company's bottom line, their sugary names seem certain to raise the voltage further in the already charged debate on cigarette marketing and teenagers.
Lorillard, for example, has accused Philip Morris of trying to limit cigarette marketing because its brands are now so dominant that it is unlikely to be affected by an absence of advertising.
In 1998, under mounting pressure from antismoking advocates and state attorneys general, the tobacco industry enlisted lawmakers from both parties to create legislation that included the regulation of cigarette marketing and advertising.
Similar(39)
Menthol cigarettes make up 28percentt of the United States cigarette market.
Massalin Particulares has about 64percentt of the Argentine cigarette market.
South Korea is the eighth-largest cigarette market in the world.
Menthol-flavored cigarettes account for more than 25percentt of the $70 billion domestic cigarette market.
E-cigs account for just 1% of America's cigarette market.
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