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Maybelline and Rimmel London have the best longevity, but when it comes to colour choice, Models Own are the guvnors.
Neoclassical rational choice models are most frequently employed, but others are also used.
Two choice models have been suggested.
The chapter also contains discrete choice models.
The estimated choice models differ in preference and scale parameters.
The agents' utility function is derived from discrete choice models.
The discussion begins with a generalized framework to describe choice models of social influence.
One reason may be the mathematical sophistication of the choice models.
The theoretical framework is based on discrete choice models following the examples of [23, 24].
Coefficients of bivariate probit, just like those of other discrete choice models cannot be interpreted directly.
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In the more recent literature, consumer-choice models have also been employed to investigate the impact of concentration on prices.
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