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The brand is as famous for its staff perks – pool tables and bowling alleys, free food and gym memberships – as it is for its technology, and even employs a chief happiness officer whose sole job is to keep employees happy and maintain productivity.
The remit of a chief happiness officer (CHO) is simple: to ensure workers are kept happy.
"If anything, we want a chief happiness officer mentality in the company, rather than a chief happiness officer person in the company," he says.
A number of companies even launched a chief happiness officer mini-trend.
Firms such as Zappos have started to employ chief happiness officers.
I have given myself the title of "Chief Happiness Officer" and I share my adventures and experiences at HappinessPlunge.com.com
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Like Bertrand Russell, for whom mathematics was "my chief source of happiness", Celia Hoyles has always adored a subject that terrifies and repels large sections of the population.
Can a chief executive find happiness in his $100,000 S Class Mercedes when he knows his secretary drives the C230?
Indeed, the chief target of happiness policy advocates has been, not theories of justice, but governments' overwhelming emphasis on promoting GDP and other indices of economic growth.
Where law obtains, Epicurus indicates, it is preferable not to commit crimes, even secret ones, since there will always be anxiety over the possibility of detection, and this will disrupt the tranquillity or ataraxy that is the chief basis of happiness in life (see Principal Beliefs = KD 34 35).
The "chief part of human happiness," for Smith, comes from the consciousness that we are "beloved" (TMS 41), but that is not possible unless our feelings, and the actions we take on those feelings, meet with other people's approval.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com