The men who co-founded Chic with him – Bernard Edwards and Tony Thompson – are no longer with us, but Rodgers is also doing his utmost to keep the Chic name in the headlines and the music they made together alive: it is the cornerstone of so much of today's pop, and R&B, sampled almost continuously.
The suggestion was right: Rodgers would divest himself of the Chic name and go on to produce an array of albums that sold even more than Chic had at their peak: David Bowie's Let's Dance, Madonna's Like a Virgin.
Four years ago, Philosophy, which is based in Phoenix and sells 250 beauty products with tongue-in-chic names like Hope in a Jar and The Miracle Worker, was introduced in Barneys New York, followed by Nordstrom, Saks Fifth Avenue and Sephora.
In the future, consumers will still be able to buy chic brand names, but at a wider range of prices.
Chefs are also using lavender in more inventive ways, dropping a chic new name on their menus.
The story the fish tells is about a chic woman named Bibiane Champagne Crozee-Josée Croze) who runs several high-end Montreal boutiques.
At 21, holding court at a chic nightclub named Chocolate, she said that she and her friends knew their worlds were built on shifting sand: "Fathers," as she put it, "are rich today and in jail tomorrow".
When Karl Lagerfeld staged a catwalk show in London in December in celebration of British chic, he named Winehouse as his muse, commenting on how much her hair reminded him of Brigitte Bardot.
War Chic was named Champion Two-Year Old Colt in 1958.
In Hawi, a charming tropical-chic restaurant named Bamboo reigns as the neighborhood's nexus.
