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It was a rallying cry for individual style that raised a central question being discussed here this week: In the age of style blogs, Instagram and YouTube stardom, pre-collection pressure, cheap chic lines and Normcore, when the whole system has gone topsy-turvy, what is fashion?
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"She created a very stylish, very chic line that became a mainstay of Saks".
Perhaps Moschino shows its Cheap & Chic line in London because the Italian fashion house also majors in wit.
The woman behind the chic line is Anjhe Mules, a onetime intern at Alexander McQueen, where she designed swimwear.
Nearby on Calle Garruchaga, Amanda Knauer, a fashion designer from Manhattan, sells a chic line of leather handbags at Qara.
She has been to the Spanish factory a couple of times, she said, and drew the shapes for the "Chic" line of gummy shoes and handbags herself.
The name comes with subsidiary lines such as the Cheap and Chic line, jeans, childrenswear, perfume and even a hotel in Milan.
The result is an eccentrically chic line of mutant couture that owes a debt to the Japanese and Belgian avant-gardes and, in particular, to Martin Margiela, though it lacks his cerebral solemnity.
Moschino is divided into three sections, discretely featuring its upbrand Moschino main line, its popular Cheap and Chic line and the recently renamed Love Moschino section, formerly Moschino Jeans.
Pottery barn and Target both have cute furniture (Target's Shabby Chic line is perfect) for reasonable prices.
Likewise Isabel Marant, who created a popular collection of her French boho-chic line, in 2013.
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